KRAFT x SMART SOCIAL

As part of the IAA in Munich, SMART joined forces with KRAFT Runners to organise an after-work social run — a rare sight at an auto show. The atmosphere was lively and community-focused, with runners taking over the streets of Munich at night.

I officially covered the event for KRAFT, focusing on the athletes and the atmosphere. The main challenge was shooting while running. This involved keeping up with two pace groups, sprinting ahead and dropping back while still firing flash shots in the dark. The images were used on KRAFT and SMART’s social channels and shared with the community to maintain the momentum beyond the social run.