KRAFT10TAUSEND

Hosted by Kraft Runners at the Cantianstadion in Prenzlauer Berg, this unique race format is all about 10,000 seconds. Runners and teams must cover as many 400 m laps as possible within that time. The mix of athletes taking it seriously and crews just out to party created an atmosphere that was a cross between a track meet and a festival.

I was on site with the KRAFT Runners, responsible for live social coverage, which involved shooting photos, stories and reels in real time. My aim was to capture the night's energy, from the gritty efforts on the track to the pure celebration, including the champagne shower at the awards ceremony. Using a fisheye lens added extra punch to the vibe, and the content was published on Instagram as well as in pieces created for Samsung.